ICE London: Back Better Than Ever

By Ryan White Updated: May 2022

The first international meeting of the movers and shakers of the online casino and gaming industry is meeting this year. After a hiatus due to the global pandemic, the doors of the ExCel Centre will be opened and the lineup is exciting.

What does ICE London stand for?

It may have started out as the “International Casinos Exhibition” but we all know that the industry has come a long way since then. It now includes the whole gamut of the gaming industry both land-based and online.

When you realise that ICE London is a place where international gaming experts gather you know that this is a place where business to business interactions occur.

It is marketed at the movers and shakers in the business whether online or land-based. It is free to register to attend but there are conditions for those exhibiting.

What Happens At ICE London?

This is a four-day event with exhibitions, conferences, games, and workshops. It will be held at ExCeL London from April 11-14 2022.

There are many people who have software platforms, real money online casinos, sports betting ships,egaming studios, and payment methods. The attendees may be CEOs, senior leaders, startup entrepreneurs, lawyers, accountants,e-gamers  

Who is exhibiting at ICE London

All the top egaming, sports betting and online casino providers will have a stand. From ACI Worldwide to Lsports and YGAM all top Australian providers will be there. They will be payment providers, bingo services as well as online casino experts.

Not only will it give Australian online casino businesses a chance to promote their wares it will allow all global providers to see what is happening in the gaming world. More than 35,000 professionals will be in attendance.

46% will be online providers. It will be a great space to make connections and forge new partnerships

ICE London In Numbers- From More Than 55 Countries

  • 1000+ Products on display
  • 450+ Suppliers
  • 160+ Top Industry Speakers.
  • 100+ Global partners
  • 50+ Networking events

Familiar Names To The Online Casino Industry

1×2 Network, Betsoft, Booming Games. Casino Technology and Pragmatic Play are just some of the familiar names of online pokie providers you will see at ICE London. 

They will be nestled amongst payment providers like Neosurf and MiFINITY.  

Not only are there providers you will find the legislators and gaming commission bodies like  Kahnawake Gaming Commission and the Curacao Gaming Commission. You might want to promote your business and look to talk to someone from the affiliate marketing world. 

There will also be representatives from the sportsbook industry. People want apps, betting slips and to provide a slick gambling service. There will be providers of Bingo services. This is something very popular in Australia and the UK. 

ICE Vox Conference 

This is a subsidiary of ICE London. This is where key players will be discussing the issues that face industry leaders.

Subjects include a masterclass in both online and land-based customer experiences. They will take into account the lasted advances in hospitality and technology. 

We are most interested in the masterclass on how to create an online pokie portfolio. We are always delighted to hear when the next game is coming out so we wonder how gaming studios keep on cranking them out.

Other important topics covered are responsible gaming, marketing and building your business. These are all led by a panel of industry experts. 

What is ICE365

Well if this conference won’t be broadcast across the globe I don’t know which will. All the latest news, thoughts and ideas from this exhibition will be discussed and analysed. 

You will get a chance to hear from Jordan Levin of OpenBet and members of eGaming Monitor. You can see the action live on the stand or log in online wherever you are.

Celebrating Diversity At ICE

At Pitch ICE there is a chance to hear from the future leaders and innovators in the industry. This important area has seen some ideas grow and get investors. The future is celebrated at ICE London.

Egaming At Its Finest

The world of eGaming is evolving at a pace quicker than expected. This year at ICE there will be a total guide to esports and how the business aspect has developed. There will be a live tournament with some of the best teams in the world. Businesses will have a chance to see how these events are marketed. 

ICE London: Our Thoughts

We are glad this important convention is back in the swing. The innovations keep coming and it’s great that all industry representatives are able to convene. It will make for some interesting discussions after all this is a never-ending area of development. Personally, I can’t wait to let you know what I learned from this great event. See you in London.

It is being held from 11-14 April this year

Yes, sign up via the website. It is free to attend