Pragmatic Play Takes Aim at Cricket Fans with Enhanced Sportsbook Rollout

As cricket season heats up across the southern hemisphere, Pragmatic Play has made a strategic move to capture one of the most lucrative betting verticals. The supplier has introduced a significant upgrade to its sportsbook platform, enhancing its cricket coverage with thousands of new betting markets, faster data feeds, and integrated live streaming capabilities.

The move comes as cricket betting continues to surge in popularity, particularly in Australia, where the sport dominates summer wagering activity. Pragmatic Play’s decision to deepen its cricket offering positions the company to compete more directly with established sportsbook providers catering to the region’s data-hungry operators.

More Matches, More Markets, More Data

The expanded cricket product now delivers coverage of over 10,000 live matches each year and features more than 200 pre-match and in-play betting markets across 150 international and domestic competitions. This includes everything from global Test series to fan-favourite tournaments like the Big Bash League (BBL) and the Indian Premier League (IPL).

Beyond volume, the upgrade focuses on data precision and user experience. Enhanced scoreboard visuals and official data integration ensure odds and match information are refreshed in real time. Combined with new video streaming options, the result is a more dynamic and responsive environment,  particularly appealing for punters at Australian gambling sites who favour in-play bets during live matches.

Responding to Operator Demand

Industry analysts note that sportsbooks are under increasing pressure to deliver engaging live content, especially for fast-moving sports like cricket and tennis. Pragmatic Play’s new tools appear aimed squarely at that challenge. The company’s upgrade introduces improved market coverage and a back-end system built to process large volumes of simultaneous bets without lag, a key factor during peak live events.

The update also reinforces Pragmatic Play’s commitment to building a comprehensive multi-vertical ecosystem. Known globally for its casino and live dealer products, the brand’s growing sportsbook division represents its next phase of expansion. Earlier updates this year included real-time widgets for displaying match stats and odds, which now integrate seamlessly with the revamped cricket module.

An Opportunity for Australian Operators

For Australian-facing online casinos and sportsbooks, the timing couldn’t be better. The local betting market has become increasingly competitive, with players demanding intuitive design, transparency, and quick bet settlement. Cricket, long considered a national passion, remains central to operator portfolios,  both as a retention tool and a driver of live engagement.

By offering access to official data and high-definition streaming, Pragmatic Play provides operators with a plug-and-play solution that meets these expectations. The system’s reliability and coverage depth could also appeal to smaller operators that lack the resources to build bespoke cricket engines from scratch.

The Bigger Picture: Pragmatic Play’s Sportsbook Push

While the cricket update is headline-worthy, it’s part of a larger strategy to diversify Pragmatic Play’s reach beyond casino entertainment. The supplier’s approach has been methodical — layering technology, content, and visualisation features to deliver an all-in-one sportsbook solution that mirrors the polish of its gaming products.

This move into high-demand sports like cricket signals confidence in the platform’s scalability and reflects broader market trends where multi-vertical integration is becoming essential. By blending the immediacy of live data with intuitive user design, Pragmatic Play is aligning its sportsbook ambitions with the same innovation that made its slot portfolio globally recognised.