How Will AI Impact Online Casinos

By Ryan White Updated: June 2022

Artificial Intelligence (AI) is the simulation of human intelligence in machines programmed to think like humans, mimic their gestures, learn, or solve problems. Advanced technology is currently used in a large number of industries including gaming, healthcare, hospitality, and finance. From self-driving cars to robot waiters that deliver food from the kitchen to customers, the practical applications of AI have no limits. 

Artificial Intelligence To Improve Online Casinos

In a desire to provide enhanced gaming experiences to players and cut their costs, a handful of online casinos for real money have also started to use AI in recent years. In return, their players enjoy a much safer and more realistic experience compared to the classic gameplay offered by land venues. Here are some of the main ways in which AI has impacted online casinos so far, along with a few thoughts on what the future holds for AI-based online casinos.

AI Enhances Players’ Safety at Online Casinos 

From personalised gaming experiences to faster customer support and fewer cases of fraud online, the online gaming world currently benefits from a rich plethora of perks when using AI. However, one of the most important of them is the way AI can improve safety online.

Given the large number of people who choose to engage in real money casino gaming via computers, smartphones, and tablets, enhanced security measures are mandatory to offer the safest environments. AI allows casino operators to keep players’ confidential data private while processing payments using 100% secure practices. AI applications can also nurture safe places to make bets by detecting fraud using a zero bias policy with high rates of accuracy.

AI Impact
AI

The advanced technology can learn from past mistakes at a faster pace than humans by looking at players’ browser histories and IP addresses and detecting potentially malicious activity. In exchange, the data can be used to alter old algorithms the second any fraud or security breach is noticed.

AI-based online casinos can also effectively flag suspicious-looking accounts and make sure they are further investigated by human operators. It will certainly help you to pick a safe online casino. They are also known to keep track of all track transactions and identify any type of suspicious activity. AI-based casinos can this way detect all types of anomalies prior to them turning into serious issues. 

AI Offers Personalized Gambling Experiences 

AI-powered casinos constantly collect player data in order to learn how frequently they access the platform, which games they enjoy playing most often, or what amount they choose to wager. The information is then used to make projections for players’ future behaviours. This means casinos can provide fully customisable experiences by suggesting certain games when logging in or creating the most enticing bonus packages for registered players. For example, players who enjoy pokies for real money can expect to be offered more free spins bonuses. Live casino fans can come across a larger number of tailored bonuses for their live casino experiences.

AI Online Casinos Provide Better Customer Care 

Customer support that is easy to access and highly responsive is essential for guaranteeing positive player experiences online. The most popular operators currently rely on AI chatbots to satisfy players’ chat support needs. These bots are programmed to answer a variety of questions while eliminating the need for human customer support staff. Close to 80% of today’s global businesses make use of AI-based customer support solutions for their ability to cut operating costs. Accordingly, more online casinos are expected to introduce AI chatbots in the near future. 

AI Casinos Spot Cheaters a Lot Faster 

The technology can be used to quickly identify potential cases of gambling fraud or cheating in real-time. This is done by observing the behavioural patterns of players, recording the respective data and using it to discover cheating players in the future. Cheating while playing online pokies is close to impossible since these games rely on random number generators that ensure their completely random outcomes. Nonetheless, card and other table games are more susceptible to cheating, whether played in standard mode or using the live dealer option online. Players caught red-handed will instantly have their accounts investigated and activity suspended until further notice.

AI Can Help Identify Problem Gambling

Online casinos cannot constantly monitor all the wagering, sign-in, and credit topping actions and patterns of thousands of players at a time. With over 350 million problem gamblers worldwide, AI and machine learning could be a good solution to the problem. 

AI can be used to detect potential gaming problems early on and prevent them from growing into full-blown addictions in online casino players. The advanced technology analyses player data and detects possible signs of problematic gambling behaviour. These signs could be something as simple as tracking players’ increasing credit triggered by their ongoing betting habits. Casinos that identify problem gamblers can suspend their accounts or impose limits on their wagering or deposits as soon as the AI detects the potential problem. 

AI Improves Online Casino Player’s Game Experience

Artificial intelligence is playing an increasingly important role in the online casino industry. By analyzing player behaviour, AI can provide a personalized gaming experience that helps to keep players engaged. For example, by tracking which games are being played the most, casinos can suggest new games that might be of interest. AI can also be used to create virtual reality experiences that make players feel like they are inside the casino. This can provide an immersive experience that makes it even more fun to play online. With AI constantly improving, the online casino industry is sure to get even more exciting in the years to come.

AI, the Industry Gamechanger

AI and machine learning currently have a powerful and undeniable impact on a small number of online casinos that have chosen to embrace them. From maximizing profits by cutting operational costs to helping casinos reach higher retention rates thanks to tailored player experiences and bonuses, AI is extremely beneficial for both operators and players. The technology can also prevent problem gambling, keep fraudsters at bay, and reward players with faster, better streamlined, more satisfying, and more relevant gaming experiences. While still in its early development stages in the gaming world, it is safe to say that the upcoming years will introduce us to a larger number of AI casinos. 

AI will change how casinos operate by automating key processes such as customer service, marketing, and data analysis.

AI will change how casinos operate by automating the process of detecting cheating and fraud. Casino operators will be able to use AI algorithms to detect patterns in players' behavior that may suggest cheating or fraud.